Consumer Intelligence Library
Research to answer the questions specialty coffee is asking.
The F&B Consumer Intelligence Library brings together original research designed to reveal what current and potential specialty coffee consumers think, value, choose, and do—giving businesses a clearer view of the customers they serve today and the opportunities to reach more tomorrow.
Inaugural Research :: Coming January 2027
There is no single specialty coffee consumer.
Our inaugural segmentation study reveals the distinct consumer groups shaping specialty coffee in the United States and Canada—how they relate to coffee, what matters to them, and where opportunities exist to deepen engagement and grow demand.
The study will explore:
- Who today's and tomorrow's specialty coffee consumers are
- What drives their choices and perceptions of value
- How their needs, behaviors, and relationships with coffee differ
- Where opportunities exist to strengthen engagement and expand demand