Understanding coffee built the industry.
Understanding consumers will shape what comes next.
We help specialty coffee businesses turn consumer understanding into clearer strategy, compelling experiences, and more confident growth.
We've spent decades improving supply. Now it's time to unlock demand.
Understand the Consumer
Apply the Learning
Elevate the Industry
Built by research.
Driven by possibility.
Furthers & Betters was founded on a simple conviction: when the specialty coffee industry understands people better, every part of the ecosystem can make bolder, braver, more informed decisions.
In this short conversation, our founders share why we believe consumer intelligence should be foundational to specialty coffee’s next era of growth—and why the work begins now.
Built by research.
Driven by possibility.
At Furthers & Betters, we believe that when the specialty coffee industry understands people better, every part of the ecosystem can make bolder, brave, more informed decisions.
Stay tuned for a video on why we believe consumer intelligence should be foundational to specialty coffee’s next era of growth – and why the work begins now.
Brian Gaffney & Cheryl Hung – Cofounders.
Consumer intelligence for a smarter specialty coffee industry
Research
We uncover the attitudes, motivations, behaviors, and preferences shaping specialty coffee consumption through custom studies and syndicated consumer intelligence.
of American adults drank specialty coffee yesterday
Reflecting the category’s growing importance to the North American market.
coffee-producing countries tracked worldwide
Serving consumers across 192 coffee-consuming markets.
farming households contribute to global coffee production
With smallholders responsible for approximately 80% of world output.
There is no single specialty coffee consumer.
Our inaugural consumer intelligence study reveals the distinct types of people engaging with specialty coffee across the United States and Canada: what motivates them, how they participate, what they value, and where the opportunities exist to invite more people in.
Upcoming events
Introducing Furthers & Betters
Meet Furthers & Betters and get a first look at our inaugural consumer research. Join co-founders Brian Gaffney and Cheryl Hung as we introduce F&B, share an early…
World of Coffee – Panama
Find Furthers & Betters at World of Coffee Panama as we join industry partners at their booths to share an early look at our inaugural consumer research and…
Coffee Association of Canada’s Annual Conference
Connect with Cheryl to learn more about F&B’s inaugural consumer segmentation study, explore what we’re learning about specialty coffee consumers, and discover how to become a Founding Research…