Meet Furthers & Betters and get a first look at our inaugural consumer research. Join co-founders Brian Gaffney and Cheryl Hung as we introduce F&B, share an early preview of what we’re learning about specialty coffee consumers, and explore why better consumer understanding matters for the industry’s future.

Find Furthers & Betters at World of Coffee Panama as we join industry partners at their booths to share an early look at our inaugural consumer research and explore what the findings could mean for specialty coffee.

Connect with Cheryl to learn more about F&B’s inaugural consumer segmentation study, explore what we’re learning about specialty coffee consumers, and discover how to become a Founding Research Partner.

Catch up with Cheryl at the NCA's annual conference. Learn more about F&B's inaugural consumer segmentation study, the benefits of being a member and to chat about data.

Connect with Brian at Coffee Fest New York to explore what F&B’s consumer research reveals about specialty coffee drinkers—and what those insights could mean for roasters, cafés, and other coffee businesses.

Join Furthers & Betters at World of Coffee New Orleans to explore our consumer segmentation research and get an early look at our Q1 2027 Willingness to Pay study—bringing a deeper understanding of who specialty coffee consumers are, what they value, and what they’re willing to pay.